An Open Letter To Frito Lay…

Dear Frito Lay,

Why, oh, why have you taken away the Baked Tostitos Chips from my store shelves. Once, I could count on them being my favorite snack but no more. They are not to be found snuggled between other Tostitos brand products in any store where I live.

There is no way to leave you an e-mail on your website and I just don’t know if I am strong enough to keep it together for a phone call to your company. It is truly a snacking loss for me. No longer can I enjoy the “sensible and great tasting reduced fat” chip. By the way, I’m brand loyal, I love the Tostitos brand salsa (mild, of course) to compliment my once, easy to find snack pleasure.

I even see on your website there is now a new option out there, a “scoopable” Baked Tostitos version, but can I find them at my favorite market that’s super? No. They look delicious and a snacking experience. So why has Frito Lay abandoned my part of the planet? I just want my favorite chip back, is that too much to ask? I’d also like a coupon for a free bag if you’re still going to market them for my emotional distress you’ve temporarily caused me and my taste buds.

At the least, please make sure they find their way back into the stores in Northern Ohio. Yes, even people in Browns’ Town love their chips but they don’t necessarily want Restaurant Style, Bite Sized Gold or just regular old Scoops. Please allow our palates to enjoy the taste of Baked Tostitos again soon.

Yours Truly,
Un-Baked Next To The Lake

UPDATE:

I finally decided to call Frito Lay for an answer. The original Baked Tostitos has been replaced with the “scoops” version and should be distributed throughout the country within the next month! There’s a picture of the new packaging above! We can all rest easy now. Yum!